Collection and analysis of key phrases

 Collecting and analyzing keyword phrases is an important step in optimizing your site for search engines. Key phrases are the words and phrases that users use to find your site online. The better you understand what your potential customers are looking for, the more effectively you can select content and meta tags for your site.

You can collect keyword phrases using a variety of tools, such as Google Keyword Planner, Yandex.Wordstat or SEMrush. These tools allow you to find out the frequency of queries on certain topics, as well as get tips on synonyms and related words.

Key phrase analysis is about choosing the most relevant and competitive queries for your site. Relevancy refers to the degree of fit between a keyword phrase and the topic of your site. Competitiveness means the difficulty of promotion for a given phrase in search results. The higher the frequency of the query and the more competitors on it, the harder it will be to rank high.

To analyze keyword phrases, you can use indicators such as:

- Number of queries per month.

- Average price per click (CPC)

- Level of competition (Competition)

- Keyword Efficiency Index (KEI)

Based on this data, you can make a list of priority keyword phrases for your site and distribute them across sections and pages. This way, you can increase the visibility of your site in search engines and attract more targeted traffic.