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Сообщения за март, 2023

Collection and analysis of key phrases

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 Collecting and analyzing keyword phrases is an important step in optimizing your site for search engines. Key phrases are the words and phrases that users use to find your site online. The better you understand what your potential customers are looking for, the more effectively you can select content and meta tags for your site. You can collect keyword phrases using a variety of tools, such as Google Keyword Planner, Yandex.Wordstat or SEMrush. These tools allow you to find out the frequency of queries on certain topics, as well as get tips on synonyms and related words. Key phrase analysis is about choosing the most relevant and competitive queries for your site. Relevancy refers to the degree of fit between a keyword phrase and the topic of your site. Competitiveness means the difficulty of promotion for a given phrase in search results. The higher the frequency of the query and the more competitors on it, the harder it will be to rank high. To analyze keyword phrases, you can use i
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 SEO (Search Engine Optimization) is the process of improving a site's visibility in search engines. A frontend developer can do a lot to improve the SEO ranking of his site. Here are some basic aspects to pay attention to: - Site load speed. Search engines evaluate how quickly your site loads and how it affects the user experience. You can use tools such as code minification and compression, image optimization, caching, and CDNs (Content Delivery Network) to speed up site loading. - Adaptive design. Your site should display well on different devices and screen resolutions. Not only will this improve the user experience, but it will also increase your site's ranking in mobile searches. You can use techniques such as media queries, flexbox, and grid to create an adaptive design. - Semantic markup. You should use the right HTML tags to structure the content on your site. This will help search engines understand the meaning and purpose of your content and index it accordingly. You

How to write optimized and useful articles for online stores

 If you want to write optimized and useful articles for online stores, you need to consider several important aspects. First, you must know your target audience and their needs. Second, you must choose the right keywords and distribute them throughout the text. Third, you must follow the rules of SEO-copywriting and create unique, structured and competent content. In this article we will tell you about each of these aspects in more detail and give you some tips on writing SEO texts for online stores. Know your target audience Before you start writing articles for online stores, you need to decide who you are writing to and what you want to convey to them. This will help you choose your topic, tone and style of text, as well as emphasize the benefits of your product or service. To better understand your target audience, you can do a little research. For example, you can: - Analyze visitor behavior on your site: which pages they view most often, how much time they spend on them, what act